{"id":109,"date":"2022-05-13T12:46:03","date_gmt":"2022-05-13T12:46:03","guid":{"rendered":"http:\/\/jochemneerhof.com\/?p=109"},"modified":"2024-02-28T15:36:48","modified_gmt":"2024-02-28T15:36:48","slug":"de-beren-academy-beeldwerk-media","status":"publish","type":"post","link":"https:\/\/jochemneerhof.com\/en\/de-beren-academy-beeldwerk-media\/","title":{"rendered":"De Beren &#8211; Academy"},"content":{"rendered":"<figure class=\"wp-block-embed alignwide is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"De Beren Academy - Beeldwerk Media\" src=\"https:\/\/player.vimeo.com\/video\/335843838?dnt=1&amp;app_id=122963\" width=\"580\" height=\"326\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-group alignwide\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>For Beeldwerk Media (now <a href=\"https:\/\/merged.cc\">Merged.cc<\/a>) I animated this piece that was part of a project for a restaurant chain called \u201cDe Beren\u201d. <br>The goal was to create an energetic animation that gets (new) restaurant employees exicted for the Academy app.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/jochemneerhof.com\/wp-content\/uploads\/2019\/05\/De_Beren_Stijl_Aangepast_Page_3-1-1024x576.png\" alt=\"\" class=\"wp-image-113\" srcset=\"https:\/\/jochemneerhof.com\/wp-content\/uploads\/2019\/05\/De_Beren_Stijl_Aangepast_Page_3-1-1024x576.png 1024w, https:\/\/jochemneerhof.com\/wp-content\/uploads\/2019\/05\/De_Beren_Stijl_Aangepast_Page_3-1-300x169.png 300w, https:\/\/jochemneerhof.com\/wp-content\/uploads\/2019\/05\/De_Beren_Stijl_Aangepast_Page_3-1-768x432.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">A design asset board, provided by Beeldwerk Media.<\/figcaption><\/figure>\n\n\n\n<p>Beeldwerk Media provided design boards with assets that I could use in the animation. They also provided character designs and a voice-over text.<\/p>\n\n\n\n<p>I used the voice-over text and design boards to create a story and animatic. After recording a rough voice-over myself and searching for some music that fit the concept, I could map out the timing and duration of the animation.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/jochemneerhof.com\/wp-content\/uploads\/2019\/05\/De_Beren_Stijl_Aangepast_Page_5-1-1024x576.png\" alt=\"\" class=\"wp-image-114\" srcset=\"https:\/\/jochemneerhof.com\/wp-content\/uploads\/2019\/05\/De_Beren_Stijl_Aangepast_Page_5-1-1024x576.png 1024w, https:\/\/jochemneerhof.com\/wp-content\/uploads\/2019\/05\/De_Beren_Stijl_Aangepast_Page_5-1-300x169.png 300w, https:\/\/jochemneerhof.com\/wp-content\/uploads\/2019\/05\/De_Beren_Stijl_Aangepast_Page_5-1-768x432.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">A design board focused on the overall style combined with a character design, provided by Beeldwerk Media.<\/figcaption><\/figure>\n\n\n\n<p>Thinking about how to lead the eye of the viewer to the right place on the screen is the next step I took. I want to make sure the viewer has the chance to focus on the most important part of the animation without being distracted or confused.   <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/jochemneerhof.com\/wp-content\/uploads\/2019\/05\/De_Beren_Stijl_Aangepast_Page_2-1024x576.png\" alt=\"\" class=\"wp-image-110\" srcset=\"https:\/\/jochemneerhof.com\/wp-content\/uploads\/2019\/05\/De_Beren_Stijl_Aangepast_Page_2-1024x576.png 1024w, https:\/\/jochemneerhof.com\/wp-content\/uploads\/2019\/05\/De_Beren_Stijl_Aangepast_Page_2-300x169.png 300w, https:\/\/jochemneerhof.com\/wp-content\/uploads\/2019\/05\/De_Beren_Stijl_Aangepast_Page_2-768x432.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Some additional character designs, provided by Beeldwerk Media.<\/figcaption><\/figure>\n\n\n\n<p>The foundation of the animation now stands and what\u2019s left is to add the freshly delivered professional voice-over and create some nice and smooth transitions and character movement. <\/p>\n\n\n\n<p><strong>Chiel van Rijn (Beeldwerk Media &amp; co-founder of Merged.cc):<\/strong> <em>&#8220;Jochem is an experienced professional in several aspects of motion graphic design. He always thinks along with you, works in a structured way and according to agreement.&#8221;<\/em><\/p>\n\n\n\n<p>Voice-over script &amp; design \u2013 <a href=\"https:\/\/merged.cc\">Chiel van Rijn &#8211; Merged Content Creators<\/a><\/p>\n\n\n\n<p>Animation &amp; music edit \u2013 Jochem Neerhof<\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"De Beren Academy - Beeldwerk Media\" src=\"https:\/\/player.vimeo.com\/video\/335843838?dnt=1&amp;app_id=122963\" width=\"580\" height=\"326\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>","protected":false},"excerpt":{"rendered":"<p>In opdracht van Beeldwerk Media (nu Merged.cc) heb ik een uitleg animatie gemaakt voor de &#8220;De Beren&#8221; restaurant keten. Het doel was om een vlotte energieke animatie te&hellip;<\/p>","protected":false},"author":1,"featured_media":265,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-categorie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>De Beren - Academy - Jochem Neerhof<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jochemneerhof.com\/en\/de-beren-academy-beeldwerk-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De Beren - Academy - Jochem Neerhof\" \/>\n<meta property=\"og:description\" content=\"In opdracht van Beeldwerk Media (nu Merged.cc) heb ik een uitleg animatie gemaakt voor de &#8220;De Beren&#8221; restaurant keten. 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